In addition to an alarming trend toward almost-invisible gray text against dark backgrounds, there’s another trend that in my opinion is a marketing con job – “Green” web hosting.

If you have an online business, your website, by its very nature, is green as grass – there are no gasoline fumes in cyberspace! If you’re selling products online, your customers aren’t burning gasoline to get to the mall, and you’re not paying for heating or air conditioning a location. If your customers can go online to ask you a question, or get their invoices online or emailed to them, you’re saving trees.

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